September 14, 2018, is the second annual National Bakery Day, launched by The Retail Bakers of America. While of course, the holiday is a wonderful time to celebrate your successes, it also presents an opportunity to make your bakery more known in your community and entice new customers to come in and join the party. Here are 14 ways to celebrate September 14, National Bakery Day.
Your bakery’s customers — new and old — use Google searches at different points in their buying cycle. Whether they are looking for your bakery specifically or researching the best place to buy their wedding cake, a Google My Business (GMB) page can provide information that will drive sales and make your bakery a viable option for people who don’t know about you yet.
As a bakery owner, your job isn’t only to make delicious baked goods. You must also develop promotional plans that attract and retain customers. Entice customers into your bakery by offering specials and discounts that aren’t costly, but add tremendous value to your current offerings.