As a bakery owner, your job isn’t only to make delicious baked goods. You must also develop promotional plans that attract and retain customers. Entice customers into your bakery by offering specials and discounts that aren’t costly, but add tremendous value to your current offerings.
While there is no one right way to manage, there are certainly some things you can do that will lay a foundation for your employees to thrive and motivate their desire to improve themselves and your bakery.
Your bakery’s customers — new and old — use Google searches at different points in their buying cycle. Whether they are looking for your bakery specifically or researching the best place to buy their wedding cake, a Google My Business (GMB) page can provide information that will drive sales and make your bakery a viable option for people who don’t know about you yet.
Whether you’re opening a new bakery or have an established business, a business plan can make all the difference in the world down the line.